Sweetheart Sequin Gown

An ankle-length girls sequin gown with a heart-shaped cut-out back, full-coverage sequin bodice, satin ribbon back bow, pearl button closure, and a floor-length layered tulle skirt. Available in champagne and black. Sizes age 4 to 12. £24.99 with free UK delivery on orders over £13.

The Sweetheart Sequin Gown is defined by its back. The front is a classic all-over sequin bodice with a round neckline and satin sash, polished and formal and exactly what a flower girl or junior bridesmaid dress should look like from the front. But the back is where the design earns its name: a clean, precisely cut heart-shaped opening sits at the centre of the sequin bodice, framed by the glittering fabric on all sides.

The cut-out is closed at the top with a pearl button and flanked by wide shoulder straps. Below it, the satin ribbon sash ties into a large structured bow at the back with the hidden zip beneath. When a girl in this dress walks down a wedding aisle, the heart cut-out framing skin above and the satin bow below create one of the most photographable backs in girls occasion wear.

The skirt is ankle-length, layered in tulle over cotton and satin underlining for a full, graceful sweep. Available in champagne and black. Our ultimate guide to flower girl dresses covers colour choices across different wedding settings.

Key Features

Occasions This Gown Suits

• Wedding Flower Girl
• Junior Bridesmaid
• Holy Communion
• Birthday Party
• Christmas Party
• Confirmation Ceremony
• Formal Family Event
• Photoshoot

The ankle-length sequin gown suits occasions where a formal full-length dress is appropriate: church ceremonies, wedding receptions, and events where close-up photography justifies the level of construction. Our flower girl and junior bridesmaid dress guide covers coordinating options across different wedding palettes.

The Heart Cut-Out in Detail

The heart cut-out is what separates this dress from a standard sequin gown. It is a clean, symmetrical shape cut precisely into the sequin fabric at the upper back, framed on all sides by the glittering bodice. A pearl button at the top of the cut-out closes the neckline, adding a jewellery-quality detail that keeps the back looking dressed rather than simply open.

In wedding photography, the back of the flower girl is one of the most consistently captured angles. The ceremony procession, the altar position, and any shot that shows the bride and her attendants from the front will include the backs of the flower girls. The heart cut-out on this dress means that every one of those behind-the-scenes moments in the photographer’s collection produces a distinctive, identifiable image rather than a generic back view.

The satin bow ties with flat, structured panels that hold their shape throughout the day without drooping. The heart above and the bow below give the back of this dress two strong visual elements that work together without competing. Our flower girl styling guide covers photography tips for making the most of back details.

The Two Colour Options

• Champagne
• Black

Champagne Sequin Gown

Champagne is a warm gold-ivory tone that sits naturally alongside ivory and cream bridal gowns. The sequins have a warm, gold-tinged shimmer that reads as luxurious and bridal, and the satin bow matches the skirt tone throughout. Champagne suits spring and autumn weddings, neutral colour palettes, and Holy Communion where ivory and cream are traditional.

Black Sequin Gown

Black makes the strongest visual statement of the two. The all-over black sequin bodice has a deep, rich sparkle and the heart cut-out is particularly striking against black sequins, where the skin-against-glitter contrast is at its most dramatic. Black suits modern and contemporary weddings, winter ceremonies, and occasions where the bride wants the flower girl to make a deliberate style statement.

How to Style This Gown

• Gold or champagne ballet flats or low-heeled shoes for the champagne version, keeping the footwear within the warm colour palette
• Silver or black sparkle shoes for the black version, where either complement the sequin bodice
• A small pearl or crystal hairpiece or tiara for both versions, echoing the pearl button detail at the back neckline
• A simple wrist corsage for the ceremony procession, in white or ivory for champagne and white or deep red for black
• A white or cream lace bolero for cooler venues in the champagne version; a black shrug or jacket for the black version
• Minimal front accessories given the richness of the sequin bodice; the dress works best without a necklace, as the round neckline is already a finished design element

For girls shoes that work well with this gown, black patent leather shoes coordinate directly with the black version. Our girls shoes size guide covers all occasion footwear options across the full range.

Product Specification

Size Guide

Five sizes at ages 4, 6, 8, 10, and 12. No separate brackets for odd ages; compare measurements to the chart and order the nearest fit. The dress length column is the most important check for an ankle-length gown: confirm it against your child’s height before ordering. For a full measuring guide, visit our girls size guide.

Care Instructions

• Hand wash only in cool water
• Use a mild, gentle detergent
• Do not bleach
• Hang to dry naturally away from direct sunlight
• Do not tumble dry
• Cool iron on the bodice lining on reverse only if needed
• Never iron over the sequins
• Store hanging in a garment bag to preserve skirt volume and bow shape

Loosely tie the satin bow before storing to prevent the ribbon from creasing. If the bow flattens, a brief steam from an iron held away from the satin restores the shape without direct contact. Store the champagne version away from direct sunlight to prevent pale sequins from yellowing.

Frequently Asked Questions

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